The campaign, which will run until September 27, includes 'Back to School' with scratch cards and training in new technologies and artificial intelligence for local businesses.
The City Council of San Fernando de Henares has launched a new edition of Trade Month, a campaign that will take place until September 27 and aims to boost sales in the local shops of the municipality.
One of the central actions is 'Back to School', which will distribute €1,500 through scratch cards. Customers who win will be able to apply discounts on their purchases at more than thirty participating establishments, including stationery stores, fashion shops, opticians, pharmacies, jewellers, and hospitality venues.
The programme also includes training sessions on new technologies and artificial intelligence, aimed at modernising shops, as well as personalised advice to optimise the activity and service of local businesses.
We are kicking off a few weeks dedicated to enhancing our shop windows, businesses, and local stores, which are the soul of this city and a hallmark of identity,” said the Councillor for Trade, Leticia Martín.
The initiative once again has the collaboration of the Chamber of Commerce of Madrid. Interested parties can consult the complete list of participating establishments on the City Council's website.
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