The Town Hall of San Lorenzo de El Escorial now has a tourist digital marketing plan, developed and implemented with €57,600.01 of NextGenerationEU funding. The document defines the promotion strategy for the destination and the work has been received in full compliance.
The municipality of San Lorenzo de El Escorial now has a developed and implemented tourist digital marketing plan, as confirmed by the Town Hall. The initiative is based on an analysis and diagnosis of the destination's tourist communication and a segmentation of tourists and visitors.
The plan defines the objectives, strategy, tactics, digital ecosystem, SEO positioning, content strategy, campaigns, and indicators to guide tourism promotion with professional and data-driven criteria.
The initiative also includes the design of the destination's tourist brand image and corporate identity, as well as the creation, editing, and adaptation of audiovisual materials and digital content. Guides and promotional materials have been developed, campaigns executed, and municipal staff in Tourism and Communication trained.
The work was examined and received in full compliance, and the results are available to the Town Hall of San Lorenzo de El Escorial for immediate application.
The project's funding amounts to €57,600.01, charged to NextGenerationEU funds.
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